DEFEND SOLUTIONS brings a revolution in vehicle online presentation to CEE

On 18 February, DEFEND SOLUTIONS signed a CEE distribution agreement with SpinCar, the global leader in digital automotive merchandising software, at NADA 2020, to bring a revolution in online vehicle presentation to the CEE region.

Customers attitudes are being shaped by the internet and the services it provides access to. When buying a car, customers expect the same experience in the automotive sector as they do in other sectors. Nowadays nearly 63% of customers shopping journey starts online therefore car dealers should embrace the digital age and make it an integral part of their marketing activity.

DEFEND SOLUTIONS - The affiliated company of DEFEND INSURANCE, is leading the CEE market with launching the innovative DEFEND SpinCar, after securing distribution rights from the US based SpinCar.

DEFEND SpinCar brings the physical showroom experience to car shoppers wherever and whenever they want, nabling them to explore every aspect of a vehicle from any angle through interactive 360° presentation.

“A revolution is here! DEFEND SpinCar creates transparency thus building trust between customers and car dealers, enabling them to stand out from the competition.

Engaging content including video and virtual reality experience are more likely to drive customers to showrooms and make a purchase. However, this product consists of much more.. It comes with in-built marketing and reporting tools to drive superior results in other areas of business, as as explained by Kateřina Písaříková, CEE Marketing Manager of DEFEND SOLUTIONS.

Although DEFEND SpinCar is a comprehensive solution, it is easy to manage and incorporate into dealer operations, thereby allowing constructive use of time and resourses to get their stock online, whilst also ensuring merchandising consistency which has been proven by more than 20 000 dealers worldwide.

"Our group is always striving to bring groundbreaking solutions to the market. SpinCar has been a clear choice when it comes to offering our partners and their customers an even better vehicle buying experience as well as raise awareness of our insurance products” added Andrew Quirke, Managing Director of DEFEND SOLUTIONS.

We believe DEFEND SpinCar will mark the start of a new era in online vehicle presentation for dealerships in Europe. The service will be piloted from March, 2020 in the Czech Republic.

DEFEND SOLUTIONS s.r.o., an affiliated company of DEFEND INSURANCE, provideS automotive products, which increase car dealers’ bottom line. Driven by a commitment to exceed customer expectations by delivering peerless solutions, DEFEND empowers customers to Experience More and makes a significant contribution to their satisfaction and loyalty towards DEFEND partners across the CEE region. For learn more, visit defendsolutions.sk or follow us on LinkedIn / linkedin.com/company/defend-solutions-group

SpinCar offers automotive dealers, wholesale auctions and OEMs the industry’s most advanced platform for digital automotive merchandising. The company’s 360° WalkAround® and Feature Tour® products build trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. F&I Advantage™ enables dealers to increase insurance and protection product attachment rates through early shopper education. SpinCar supports dealers and shoppers in 20 countries around the globe. To learn more, visit www.spincar.com.